The Keys to Success to Investing in Real Estate

Most real estate professionals flunk within the first few months of trying to create a business enterprise out of real estate investing. The trick begins with a beneficial marketing plan and then practicing a disciplined effort to the marketing plan on a even basis. There is a lot more required to succeed, and you will encounter more tips, tricks and unique real estate marketing techniques in this article.

Is there anyone in your town that doesn’t recognize that you buy homes or that you are a real estate professional? If so, you aren’t performing as well at marketing or rendering real estate investing information about your real estate investing business enterprise as well you could be. I find out real estate investors telling all the time that they aren’t receiving seller phone calls and subsequently aren’t receiving the leads they need to find the real estate business deals they require to earn a living. I say increase the marketing and the sellers will Call. Not only that but if you are canvassing the world (or at least your area) that you buy problem real estate holdings, eventually you will be acknowledged for what you do and sellers will telephone you strictly on your reputation. this is what is called cost effective marketing.

One real estate professional was in a home, garden and hardware store a few calendar weeks ago and went past a couple of guys in an aisle. A conversation was heard while he walked by, I overheard one state, “That is the real estate man”. Now I had never known either of those men and have no idea who they are but that experience lets me acknowledge that I must be doing my business at letting the world to recognize my business is buying real estate in that area. There are many ways to let the area know that you are in the real estate investing profession and getting information out there that helps people realize you buy foreclosures, distressed real estate, do real estate short sales and have got a lot of real estate information and experience to flip properties. Some methods are cheap and some are more expensive. You are going to have to attempt many things and acquire a feel for what brings about for you the best results in your region to get the calls you require to transact real estate deals. I have tried many forms of marketing methods for real estate commercial enterprises of all varieties and have come back to a few that consistently create enough leads for me to purchase the 2 or 3 real estate holdings and houses I want to purchase every single calendar month. They are as follows:

Classified Ads

The classified advertisement in the most prominent newspaper in the region is by far the heaviest producer of leads for local real estate investors that I have determined. I understand it is costly and I understand there are instances it does not generate phone calls but if you are going to persist in the real estate investing business sector just place it in there and leave it. Get used to it making up part of the toll of performing the real estate business. You may expend about $350.00 a calendar month for my 4 line ad and that is the commercial range. I’d consider running it 365 days a year to constantly cue everyone that you are a real estate professional and you purchase real estate in their region.

Over the past few or so years I have watched many “real estate investor” ads come and go. Most folks put them in for a many or even just a couple of calendar weeks and then remove them or try just placing them in on the week ends. Real Estate Marketing just simply does not work this way. Put your real estate ad in the paper and leave it in there. It will more than make up for the price, trust me, and you will see after you finish your first deal. If you are distressed because there are real estate investors ads from many other investors in there, don’t be. They are there because they are getting responses. Just be sure to and actually answer your cell phone and keep it on all the time otherwise you’ll be squandering money.

When a fresh ad for real estate investor information shows up in my newspaper, I will always call on the advertisement. 9 times out of 10 I get a message device or answering service. This is a significant turn off to somebody who needs a resolution to their real estate trouble now. They want to speak to a person who can quiet their anxiety over their current issues with their home and tell them everything is going to be ok. Your answering device won’t do that, they need a human being. As for what to put in the advertising, you will have to work on this one. I have tried various idea and the one I have now hast not changed for over 4 years. I haven’t switched it because I get responses. My ad is:

We Pay CASH FOR HOMES In 24 Hours! Any area, price or condition Call xxx-xxx-xxxx

Now I have had other real estate professionals jockey for place and interchange their ad copy to be leading of mine in the column but it has not made whatsoever difference, at least as far as I can discern. Don’t worry about those things, just get the advertising out there and leave it. It could possibly take a bit of time, perhaps a several weeks to get going but sellers will telephone. As soon as you have your classified advertising running, then you should start working on your other marketing techniques right away. If you only go through one idea a week, within a few weeks or a couple of months you will have a significantly powerful real estate purchasing process.

Ads in the “Freebie” Papers

You might also run advertisements in the freebie papers in your local region or the region you want to conduct real estate investment deals. These are the “Thrifty Nickel”, or whatever they are named in your region. We run both a column ad and a display in this newspaper and expend about $175.00 or so a calendar month for these ads. They pull in seller leads reasonably well and have always rationalized the costs. Remember that these guys are usually open to talking terms on your rates and you will probably get a better rate if you commit to a longer advertising agreement.

Bandit Signs or Road Signs.

Bandit signs are great. They are some of the best lead producing tools around. I have yet to put out a bunch and not be bombed with calls right after I arranged my marketing. I just don’t position them out that often. I might place out a few to a half dozen or so a calendar month and the ones that continue and don’t get taken down continue to pull in phone calls. At an average price of less than $4.00 per sign, they are one of the greatest real estate marketing and advertising values available. Check the net for sign manufacturers for discount signage costs. I use 18 x 24 signs and set them at high traffic crossings around the town I wish to purchase houses in.

I also position a sign in the front yard immediately after purchasing any house. I have purchased several homes in the same regions as a result of marketing this way.

You can either use wood stakes or the wire stakes with your signs. I like the wood stakes because they do not bend like the wire ones, in addition, they are more less expensive and you can find just about any reasonably sized stick of wood or stake at your local hardware store for a really good value. Just get long lengths and trim down to fit. Then just nail the sign to it with the roofing nails with the orange or green plastic tops or you can use screws. There are many variants on what the wording on the sign can say. Keep in mind that traffic will be moving so you want to keep your message short and simple so it may be read. Plus your telephone number must be big, large and easy to read.

If you search the sign advertisement content, you will discover that it is same resemblance my paper ad. I like to brand my advertising because I believe that helps with identification that is probably why the two guys noticed me as a Real Estate Professional..You want to have contrast, so a white sign with dark blue letters usually is the best draw. Some folks swear by black on yellow or black on orange. Again, I say it’s not what or how you say it rather simply that you’re out there marketing and placing out signs that counts. You’ll build a ‘brand image over time if you stay logical with your real estate marketing endeavors. When dealing with bandit signs, be sure that your local code enforcement laws are aware of them. In some areas or counties they can lax on them but a few miles down the road in another county or city, they can be super strict and will ticket you in a minute, pull the signs down and lead off looking for your next posters to go after you again. Some retail merchants in high tax areas can’t put out any A board signage without having them sized and then fined.

Flyers and Bulletin Board Postings

Flyers and related collateral are another cheap way to get the word out that you are a real estate investor buy property, foreclosures or distressed properties. Just create a flyer with any one of the free on-line flyer software internet sites telling people that your are a real estate investor and how to get in touch with you. Make copies for few cents apiece and you have some really inexpensive real estate marketing and advertising. It really is that simple. Then place these flyers on every bulletin board in your Town or region you would like to buy your property, foreclosure or distressed home.. I also recommend that you place some of them in those plastic sheet shielders so the rain won’t ruin them and put them up on phone poles around neighborhoods I like to buy property in.. While not as prominent as the bandit signs, on poles actually in the neighbourhood they still attract phone calls. I carry a file with me in my automobile and put them up whenever I stop at a grocery store or major discount shop or really wherever. Some of the other area to put them are:

· Laundromats
· Taped to the inside of telephone Booths.
· On the counter of any business organization that will let you place them at.
· Bulletin boards at any local or major rebate store (lots of traffic)
· Grocery store bulletin boards
· Fax to Mortgage agents, call first
· Fax to Real Estate Agents, call first and they may get a lot of these.
· Take them Door to Door in target regions
· Employment centre Bulletin board
· County Courthouse or public office Bulletin board

These are just a few illustrations. Any place that will allow you to set one is a good place. You can never let too many people know that you are a real estate investor and are in the foreclosure market.

Imprinted and/or Promotional Items

Optimum Real Estate Investor Marketing Ideas – These no-lose ideas are sure to get you top hits on leads and calls for your Real Estate Investing occupation.

These are some of my favourites and most fun. While they are not the top producers of leads or the least costly, they will sure position you apart from the average investor.

Pen Knives – These tiny Swiss army knives are the neatest things. They are actually key chains etched with your content, mine being: WE BUY HOMES – All cash or take over payments within 24 hours! Call xxx-xxx-xxx I assure if you give one of these to somebody they will hold on to it it and if they conceive of selling, they will think of you. They are about $1.75 each.

Key Chains – I give these to all my buyers with the keys to their new house on them and leave them all over the place. They come in the shape of a house or #1 or whatever style you like and have your message on them. You can guess what mine says. Cost – about $. 25 cents apiece.

Pens – I use these all the time. Whenever I sign a sales receipt or anything I leave my pen. I cannot tell you how many outcries I have gotten off of these things and since I often need one, I always possess one to give away. My attorney even has a supply on his closing table. I possess two types printed. One for sellers says “We Buy Homes!” and one for buyers says “Everyone Qualifies”. Cost – about $.26 cents per unit.

Coin Holders – These you hardly find anymore so everyone is surprised when I have them. I leave these things everywhere. Mine are bright yellow with blue letters and my message. Cost – about $.30 cents apiece.

I leave all of these promotional items everywhere, on the top of gas pumps, on end-cap displays in grocery stores and in department stores. I look at it this way, if I give away 100 pens, 50 knives and 50 coin holders a month, that is only a little over $100 bucks a month. That is still cheap advertising. And with the money you can make in a real estate deal, it is ‘no cost’ marketing strategy. You can get any of these promotional advertising products at many major promotion marketing manufacturer, and you can find companies online as well.

Business Cards

I order business cards by the 1000’s and you should as well, there are a lot of great places online that can print up nice (and cheap) cards for you and that specialize in real estate as well. As for business cards, well, they are cheap, mine are about $50.00 for 2000, and I pass them out and leave them everywhere I possibly can. I leave my cards everywhere, in pay phones, on restaurant tables, my kids even have their own supply to pass out. Try to get a box a week out. The card doesn’t have to be fancy, in fact the simpler the better. My card is bright yellow with blue letters and says:

WE BUY HOUSES Foreclosure? Need Repairs? Bad Tenants? Divorce? CASH IN 48 HOURS! OFFERS MADE ON ALL CALLS! XXX-XXX-XXXX

Car Magnetics

Magnetics are one of those things where you spend once and get use for a long time. Mine cost about $75.00 and are yellow with blue letters. They say:

WE BUY HOUSES! FA$T CA$H XXX-XXX-XXXX

or

SELL YOUR HOME FAST WE PAY CA$H XXX-XXX-XXXX

I have gotten several deals from these signs. Remember to order a smaller set for the back of your car/truck. People have more of a chance to read the message when they are riding behind you.

Clothing

I like golf shirts and oxford dress shirts with my logo on them. There’s plenty of adverting houses that will help you design a logo if you don’t have one or use the one you already have. There is no charge for set up and all items ordered include your embroidered logo free.

I pass custom imprinted hats out to everyone I know who wears one and have given away many shirts as well. They really look nice and present a nice image for your business.

Other Advertising Tools

There are many other shapes of advertising, some I have tested in the past such as billboards, door hangers, yellow pages, television and radio advertisement. I even have a traveling billboard, an old SUV painted bright yellow with blue WE BUY HOUSES! and my telephone number that I drive around and park overnight at dissimilar places. It brings the calls! Get the marketing going and let the world know who to call when they have a house to sell, a pre-foreclosure, distressed property or someone who just wants to get out of their house.. If that phone isn’t ringing, you aren’t making money so you need to get a good marketing strategy going and stick with it!

I sincerely hope these tips will help you in your next real estate marketing efforts and get you the real estate investing deals you’re after.

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How to Find the Best Christian Home Based Business

So you’ve been searching for a Christian home based business opportunity… WHAT should you be looking for?With the myriad of home business opportunities out there … each one claiming to be the answer you have been looking for …. how do you know which one is the best Christian based home business for you? And if you’ve ever wanted to work from home, you know how desperately you want to believe all those promises of untold wealth just flooding into your bank account without you having to do one single thing to make it happen!Well …… nice though that would be – it certainly isn’t the reality of the situation!! However, there ARE Christian home based businesses out there that are excellent and as we are very clearly called to rise above and out of the world’s system, a work from home business opportunity is often an answer to prayer – I know it certainly was for me!So, what do you look for in a good Christian Home Based Business opportunity?A good place to start would be prayer. Ask God for guidance, wisdom and direction – make Him your Controlling Business Partner – He will not let you down! :)Right – here are 10 top things you should check out when looking for the best Christian home based business:-1. Is the business legitimate? It really doesn’t need to be a Christian home based business as such – but it must be grounded in loyalty and integrity ……. all the way from the inside – out. Therefore, make sure you check it out thoroughly.2. Are there actual products involved? If it is just passing on the business opportunity / gifting, don’t go anywhere near it. These businesses are considered illegal in most states and countries and are popularly known as pyramid schemes. Look for a REAL business – one which you will be proud to tell your friends and family about.3. Are the products or services offered in demand? Most business cater to a very specific target audience – and thus do not work very well.4. Are there any hidden costs? Be prepared to pay to join a good Christian based home business – it’s unrealistic to expect something for nothing – but do check if there are any hidden costs. Be sure you can afford the ongoing costs. These are not necessarily a bad thing – it costs to set up and run a business – but you need to take a responsible, informed approach.5. What is your ROI (Return on Investment)? With some companies, the commissions are so tiny that you need to sell truck loads of products to earn anything near a decent income. Pick one where you actually stand to make some money! :)6. Try and talk to someone within the business. Most home based businesses are online business opportunities and talking to someone is like trying to talk to the man in the moon!! Is it easy to talk to a real person within the business? What is their attitude? Run like mad if they try and talk you into anything. The primary duty of a company representative or anyone else within the business is to provide you with all the information you need so that you can make an informed decision.7. Check out the available training and support – there should be tons and tons of this. It really doesn’t matter how good the company is – or how good the business is – you will almost certainly fall flat on your face if you do not have excellent training and support – specially in the early stages of your online Christian home based business opportunity journey.8. Talk to your prospective sponsor. Most online home business opportunities, including Christian based home business opportunities work through you being sponsored into the business. Is your sponsor Christian? What is their primary motivation? (Absolutely nothing wrong with wanting big houses and cars, etc., – but do remember what the Bible says about being un-equally yoked – so check out their motives and try and get a feel for where their heart lies). Is he or she readily available? Do they provide training and support? What safety net is in place should your sponsor be ill, go on holiday, etc?9. Choose the best sponsor for YOU . What do I mean by that? Well some sponsors advertise huge earnings, which is great …. but how does that help you? Don’t always assume they will pass that knowledge on to you – even if they say they will! Do the math – if they are as successful as they say they are, they are attracting many people each week. Do they physically have the time to provide you with the training and support they say they will? Do they have regular training calls where you know you can reach them every day?10. Choose the best team for you. I have found that sponsors and teams have their own unique personality – find one that suits YOU , has the same values and principles as you and can work at a pace to suit you. Will your sponsor stick with you if you are an internet newbie? Or is the team full of people UNLIKE yourself? The best scenario is when there are a bunch of people of mixed abilities – all happy to work together, helping each other along to a single goal ….. and having fun along the way!This may sound like a daunting list of do’s and don’ts – but let me assure you – find the right Christian home based business and you will be rewarded beyond anything you ever thought possible. I went from working 12 hour days and just getting by, to working in the comfort of my own home and earning more money than I have ever done, simply by applying the above check list! To say that my life has been changed would be the understatement of the year! So do your homework now, ask God to guide you and be prepared to think outside the box. A Christian home based business could be just what you need to be able to join me in saying, “Recession? What recession?!”

Don’t Make Mistakes – Tips for a Home Based Business Opportunity Seeker

A huge percentage of the home based business opportunities promoted on the internet are a complete waste of time, and will end up only costing you money. One indicator of these types of businesses is when they are unrealistically over-hyped. If a business promises that you’ll be making thousands of dollars within a week then you know not to read any further. You will also most likely find that after your initial investment you are asked to pay more money for extra features.With so many untrustworthy businesses around you may be wondering at this stage how to go about finding the best home based business opportunities. The good news is that there are many people in exactly the same situation, and because of this there are a huge number of helpful resources available on the internet. From websites containing helpful links to forums where you can ask questions and talk to other opportunity seekers, there is information there for you to use to find a good home based business.Once you have found a home based business opportunity which you think may have potential then it is important to do some research on the company. By Googling the name of the company you will find a lot of useful information, including testimonials from people who have already been involved in the opportunity. It is also a good idea to Google the owner of the company to see if their previous ventures have been a success, and obviously to ensure that they have never scammed anybody.A good home business opportunity will offer features which less reputable ones do not. There will be step by step training available to help you to get your business off to the best possible start. There should also be general advice offered from the business leaders, including how to leverage a network into a strong business model. In short, the best business opportunities will give you all the tools and resources you need to be successful.There are many benefits to running a good home based online business as opposed to any other start up, which is why these opportunities are so popular. Firstly the start up costs themselves are generally very low, and there is no cost for overheads such as rent, heat, and lighting other than what you would be paying anyway for your home. It is usually much quicker than any other business to turn a profit, and as your own boss you can adapt your working hours to suit your lifestyle.There is a lot of money to be made by a home based business opportunity seeker who knows how to go about finding the best opportunities. Businesses will be judged on their merits, and the best ones will have experienced business leaders providing the training and resources needed to be successful in business.